WHAT IS THE REAL CHANGE OPPORTUNITY FUND?
In June, our parent company, PepsiCo, initiated a 5-year, $400+ million dollar plan to uplift Black communities, strengthen Black business and level the playing field for Black people in America. MTN DEW® is committed to fueling those who do and instigating real change.
As a first step, we have created the $1 Million Dollar, Real Change Opportunity Fund where we will help Black entrepreneurs who are current students or recent alumni from Historically Black Colleges and Universities (HBCUs), with existing PepsiCo relationships, turn seedlings of ideas into businesses or scale existing ventures.
Entrepreneurs will pitch their ideas and/or ventures for a chance to win a piece of the $1 Million Dollar Prize Pool. MTN DEW will provide resources, amplification and funding in our targeted effort to help shorten the historic wealth gap and broaden the potential for Black generational wealth.
Tune into Episode 1 of the Mountain Dew Real Change Opportunity Fund Pitch Competition to meet the Top 5 finalists and the panel of judges, featuring Lala Anthony, DJ Envy, Morgan DeBaun, Nicole Portwood and Steven Williams.
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