More than 800,000 outdoor enthusiasts from across the U.S. jumped on the chance to get outdoors with MTN DEW this year in the second annual Outdoor Stimulus program.
Celebrating those who embrace the adventurous spirit of the great outdoors, MTN DEW delivered $1 million in stimulus prizes by hooking up avid campers, hikers, fishers, hunters, and other outdoor enthusiasts with a chance to win a $25 reimbursement for a qualifying outdoor pass or license. All fans had to do was go online to register, show a copy of outdoor pass or license, and hit submit for the chance to win an instant stimulus prize in the form of a digital gift card.
DEW also offered fans the incredible option to gift their winnings to one of several charitable causes dedicated to protecting and supporting our beloved outdoors:
- Backcountry Hunters & Anglers
- Outdoor Afro
- River Network
- Pheasants Forever
- Protect Our Winters
- Team Rubicon
In the wake of the past year, the Outdoor Stimulus campaign felt more important than ever. We gave DEW Nation the chance to put some cash back in their pockets AND empowered fans by giving them the option to pay it forward and fuel the great outdoors.
Backed by fellow outdoor enthusiasts country singer Chase Rice and Bassmaster Gerald Swindle, MTN DEW was able to give nearly 40,000 U.S. outdoor-loving DEW fans a stimulus package, inspiring them to enjoy the outdoors.
As the desire to explore and celebrate the beautiful outdoors grows, and momentum from DEW Nation swells, you can bet MTN DEW will be back with more exciting outdoor initiatives coming this Fall. Stay tuned for details.